Coworking Trends to Watch out For in 2024


5 min read

The coworking industry continues to demonstrate resilience, swiftly adapting to the evolving needs and preferences of its tenants. Primarily driven by the surge in hybrid work due to the pandemic, coworking providers are now elevating workspaces to meet the growing demand for flexibility and collaboration.

The pandemic has reshaped the landscape of work, and while some leaders may push for a return to traditional office setups, remote work has become an enduring aspect.

In recent years, operators have actively transformed the core attributes of workspaces, moving beyond mere remote working environments. Coworking now embodies the ethos of flexibility and adaptability that modern professionals seek, prompting office owners to integrate flexible spaces into their offerings.

Traditionally, property owners relied on incentives like rent concessions and customization allowances to attract tenants. Today, flexible spaces are integral to the equation. Space owners can provide access to on-demand spaces during peak office hours, offer complimentary meeting spaces, or combine long-term leases with short-term suite options, thereby enhancing the overall amenities of their properties.

According to a CBRE report on flexible space demand and the company's Spring 2023 U.S. Office Occupier Sentiment Survey, investors are increasingly incorporating flexible spaces into their portfolios to minimize capital expenses, provide on-demand collaboration areas, and tap into new markets. The primary challenge lies in devising a mutually beneficial arrangement for landlords, tenants, and flexible space providers.

As the traditional office landscape undergoes transformation, coworking emerges as a compelling investment alternative, offering precisely what today’s tenants and office users seek: adaptable facilities that foster collaboration, accommodate flexible scheduling, and promote a healthier work-life balance.

With an increasing number of businesses permanently adopting hybrid work models combining in-office and remote work, coworking plays a pivotal role in meeting evolving workspace needs.

Overall, there is a robust demand for coworking across various occupier types as companies refine their real estate strategies to effectively manage hybrid work patterns. Many occupier strategies now incorporate a dedicated portion of coworking space, particularly for requirements of 50 desks or fewer.

Cost savings are seemingly the primary driver behind the growing demand for coworking spaces. Furthermore, as more office buildings have vacant space, an expanding number of landlords are embracing management-style agreements with operators.

Meanwhile, innovative approaches to coworking are gaining traction. Staytion, for example, now offers short-term memberships by the month, accompanied by on-demand pay-per-use services by the hour.

Additional trends in the sector include the rise of all-access and pay-as-you-go solutions.

Another trend gaining momentum is the integration of coworking spaces into retail centers and apartment buildings, expanding their presence into both industrial and retail sectors for customized services.

Regarding space layout, many operators have observed a growing interest in private offices over predominantly shared workspaces, with the formation of new companies driving the growth of smaller office layouts within coworking spaces.

For a fraction of the cost of a traditional office, an entrepreneur can have their own personalized space, enjoying all the perks without the hassles and maintenance associated with leasing a standalone brick-and-mortar office.

Main obstacles faced by Coworking sector

While many operators perceive coworking as a thriving segment within the industry, several challenges lie ahead, primarily stemming from ongoing economic uncertainties and the imperative to continually meet tenants' evolving needs. Striking the right balance between affordability, delivering high-quality services, and forging partnerships with suitable investors may present hurdles in the foreseeable future.

However, despite the economic fluctuations, the low unemployment rate driven by Gen Z and Millennials in the workforce is expected to sustain demand for hybrid work environments, ultimately benefiting the coworking sector. Economic volatility is an opportunity that fosters demand for coworking spaces due to their inherent flexibility and cost-effectiveness.

Expeditious Expansion

Staytion boasts over 2,500 work and lifestyle spaces, along with meeting rooms, private studios, hot desk and film or dance studios. Moreover, they are heading towards multiple territories across Asia - with 7 countries in their bag. Staytion simplifies the space search for users.

In spite of the proliferation of coworking spaces into new markets, established hubs continue to witness the highest demand.

One undeniable shift observed in both traditional office spaces and coworking environments is the emphasis on catering to users' individual needs. Beyond complimentary refreshments, convenience plays a pivotal role for users, particularly in terms of proximity to their residences and locations in vibrant neighborhoods. Additionally, fostering a sense of community remains a top priority for many companies.

Users value the opportunity to network and forge new connections, and our monthly gatherings such as breakfasts, lunches, and happy hours provide a platform for the community to exchange resources and explore new business opportunities.

What lies in the future of coworking?

Looking ahead, we should anticipate the coworking sector to achieve greater stability, driven by emerging business models that emphasize collaboration between landlords and providers, as opposed to providers leasing spaces independently. The need to redefine the term "coworking" now encompasses a broader spectrum of offerings beyond just short-term, on-demand spaces. Flexible office suites now encompass both standalone options and integrated services within coworking spaces, providing access to shared amenities.


In conclusion, the coworking sector is poised for significant growth and transformation in 2024. The shift towards hybrid work models and flexible scheduling, driven by the pandemic, has increased demand for adaptable workspaces that promote collaboration and work-life balance. Innovative approaches, such as integration into retail centers and residential buildings, and the rise of all-access and pay-as-you-go solutions, are emerging trends to watch. Despite economic uncertainties, the sector is expected to thrive due to its flexibility, cost-effectiveness, and ability to meet the evolving needs of tenants. The future will likely see greater collaboration between landlords and providers, and an expansion of the definition of "coworking" to encompass a broader spectrum of offerings.

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